Sustainability Practices
How we're working toward a greener future, one small batch at a time.
Our Commitment
Sustainability isn't a marketing checkbox for us. It's woven into every decision we make, from the first ingredient we source to the container it ships in. As a small, independent brand, we believe that's actually our superpower. Every batch is intentional. Nothing is mass-produced. Nothing is wasted carelessly.
We're not perfect, and we'll never claim to be. But we're always asking the question: can we do this better for the planet? And we usually find a way.
Small Batch, Made With Intention
Every product we make is crafted in small batches, by hand. That means we're never overproducing, never sitting on excess inventory, and never formulating more than what's needed. It's a slower, more thoughtful way of doing things, and honestly, we think it makes a better product too.
When you order from Practice, something is made for you, not pulled off a warehouse shelf. That matters to us.
Ethical Sourcing
We source every ingredient with intention, prioritizing suppliers who respect both people and the planet. From responsibly harvested botanicals to partners who value fair labor and low-impact practices, we choose materials that align with our commitment to transparency and care at every step.
If we can't feel good about where something comes from, it doesn't go into our products. Simple as that.
Eco Friendly Packaging
We believe every choice we make, down to the container, should honor the earth. That's why we use reusable tins, glass, and wheat straw to house our products.
Glass and tins can be endlessly repurposed or recycled. Our wheat straw pump bottles go even further. They're biodegradable and compostable, leaving no trace behind. We're actively working to eliminate single-use plastic from our packaging entirely, and we're pretty close.
entirely, and we're pretty close.
Reef-safe & Biodegradable Formulas
Our Après Surf collection was built with the ocean in mind. Every formula in the line is reef-friendly and free from ingredients known to harm marine ecosystems, so you can take your ritual from the beach to the bath without leaving anything behind but good vibes. Because if you love the ocean, your skincare should too.